Tony Yazbeck, co-founder of The Bitcoin Way, brings over 25 years of experience in running cybersecurity and IT companies. After retiring early, Tony faced the devastating loss of his wealth during the financial collapse in Lebanon. This life-changing event ignited his mission to use his expertise to help as many people as possible protect themselves against similar vulnerabilities. As the face of the company, Tony is a prominent voice in the industry and regularly appears on popular podcasts.

Ahmed is a Bitcoin educator and technical consultant at The Bitcoin Way, known for his deep expertise and exceptional people skills. He plays a key role in guiding clients through self-custody setups and is heavily involved in the residency program. A former Norwegian MMA champion, Ahmed co-founded The Bitcoin Way with Tony & Endi in 2022 after the FTX collapse, driven by a mission to help others achieve financial sovereignty through Bitcoin.

Endi is a co-founder of The Bitcoin Way, where he combines his Bitcoin expertise with a passion for helping others achieve sovereignty. The idea for the business emerged in 2022, and after presenting it to Tony and Ahmed—and serendipitously connecting with Tony on Nostr in its early days—The Bitcoin Way was born. Endi handles many technical consultations while working behind the scenes to ensure smooth operations. Before starting the company, he spent years playing football professionally.

Rick is our CMO and self-styled 'Head of Propaganda'. After discovering Bitcoin back in 2014 he tore up his Economics degree and never looked back. As a lifelong entreprenuer Rick has over a decade's exeprience developing award winning businesses with multiple succesful exits. His mission now is a simple one, to help others free themselves from the central banking cartel and 'End the Fed' once and for all.

Michael is our Chief Growth Officer and podcast host, tirelessly working behind the scenes to ensure smooth operations across the company. With a degree in cybersecurity, Michael brings a wealth of experience, having previously run and sold a successful cybersecurity company with his brother. Now, he’s on a mission to orange pill the world and help others achieve financial sovereignty through Bitcoin.

Bart is a skilled Technical Consultant with prior experience at Swan and is currently pursuing a degree in IT and Cybersecurity. With a focus on Bitcoin self-custody and privacy, Bart works closely with clients to ensure secure and effective setups. You'll often find him on calls, providing expert guidance and support throughout your Bitcoin journey.

Brad is our Bitcoin Self-Custody Ambassador and hails from BTC Class of 2013. With over 20 years in software & cybersecurity consulting, Brad is passionate about helping our clients attain 100% Bitcoin self-custody. Every day, he's hyper-focused on consulting our clients toward total self-custody, personal cybersecurity and overall self-sovereignty.

As a passionate client relationship manager at The Bitcoin Way, Anna empowers individuals to embrace self-custody in their Bitcoin journey. By providing personalized education and support, she demystifies Bitcoin ownership, guiding clients to become their own banks. Her mission is to instil confidence and security, ensuring they feel supported every step of the way.

Luke AKA ‘ScarceEdits’ is a talented Video Editor and Content Creator with a passion for sound money. His creative journey started at a young age, on London’s underground pirate radio stations and with 15+ years in the music industry, he has travelled the globe producing tracks and creating content for a number of Artists. Luke has now turned his attention from spreading radio signals to pure unfiltered Bitcoin signal.